From Cheerful Offices to Festive Shops: Why Your Business Needs a Little Christmas

Oct 19th 2023

Tall Christmas tree in ornate business lobby

Should you decorate your business for the holidays?

If you’re a retail store, the answer is a definite “yes!” Christmas decorations are eye-catching – and catching a shopper’s eye and drawing them toward your products is exactly what you want during the holidays.

Holiday Decorations Welcome Shoppers

Christmas decorations help generate a special kind of atmosphere in your store that is hard to capture at other times of the year. The holiday magic you create with lights, colors and music feels new, with a warmth and cheer that invites visitors to linger in your shop.

In addition, studies have shown that holiday decorations positively affect sales. Christmas decorations inspire a sense of nostalgia and comfort. They remind customers that the holiday is arriving and often impel them to buy, or buy more.

Christmas decor lifts people’s spirits. The best thing you can do for your business during the holiday season is to deck your halls (and front window, entryway and aisles) with festive decorations that act like a beacon to your front door and create an aura of goodwill for all who enter.

Don’t discount the power of social media, either. Of course, you should let your followers know you’re ready for the season with posts about your holiday decor. Even better, though, admiring shoppers may share images of themselves with your stand-out Christmas display. That’s free positive publicity for your business!

Why You Should Decorate Your Office for the Holidays

While decorating a shop makes sense from a business perspective, there are good reasons for companies without a retail presence to decorate for the holidays, too.

As you welcome more clients back into your conference rooms this holiday season, greet them at the door with twinkly lights, a cheery Christmas tree and an oversized wreath. Office Christmas decorations help lighten the mood and even increase productivity!

A beautifully decorated lobby and public spaces evoke holiday cheer, but don’t forget about the spaces where your employees live.

Substantially more employees returned to in-person work this past year, meaning there will be more people in office buildings this Christmas than anytime since the pandemic began. Creating a festive atmosphere for your employees can help boost morale during what they may otherwise perceive as a stress-filled time.

In fact, you can generate additional goodwill by getting your staff involved in holiday decorating. Hold a decorating contest or host a decorating party and serve holiday treats. Award prizes for things like “Best Decorated Workspace,” “Most Creative Theme” or “Most Festive Hallway.”

The Value of Commercial Christmas Decorations

Commercial Christmas decorations often are the choice for decorating a retail shop or office building. That’s because commercial grade decorations are designed and constructed to hold up over several seasons. Superior durability makes commercial decorations a good value.

Also, commercial Christmas trees, shatterproof commercial Christmas ornaments, figures and other decor typically are larger than standard Christmas decorations. That means you can find a 16-foot Christmas tree that won’t disappear in your massive lobby, and a colorful 6-foot nutcracker to draw customers to your door.

Commercial Christmas wreaths and garland are oversized, too, for the best scale and impact in large spaces. Plus, many come undecorated so you can add your own ornaments and decor to match your corporate theme.

And commercial Christmas lights offer heavy duty construction to withstand nasty winter weather, plus special lengths and features that make them easier to hang and maintain. Look for commercial grade LED Christmas lights for maximum energy savings and added value.

How to Decorate Your Office for Christmas

When it’s time to deck the halls of your shop or business, remember that decorating a lobby, entryway or other large office space differs from decorating your home in a couple of key ways.

For instance, the area is typically larger, with higher ceilings and a diversity of spaces to decorate. You’ll want to carry your decorations through from the lobby and reception desk to the open stairways and hallways of your office building and from the front window and display cases to the cash register of your retail store.

Here are some additional points to consider:

Put Your Best Face Forward. Make sure your decorations represent you well. Replace anything that is broken, ragged, faded or just unattractive.
Decorate Up, Down and All Around. Take advantage of the extra space by making your Christmas decorating dimensional. That is, don’t just place a wreath on a wall; take the decor from floor to ceiling. Add a cluster of lit topiary trees in a normally neglected corner and dangle large shatterproof Christmas ornaments overhead. Hang lots of lights – more than you think you need! – on stairs, doorways, mirrors, walls and displays.
Focus on a Color or Theme. When it comes to Christmas decor for the office, most companies stick to a traditional color combination or theme, but you can be more playful if your corporate identity permits. Consider incorporating brand colors and motifs in your decor.
Remember Size and Scale. As we mentioned earlier, large office spaces deserve oversized Christmas decorations in keeping with the scale of the room. Giant Christmas decorations will attract attention, while smaller decor will only look out of place.
Practice Safety First. Make sure both the decorations and their locations are safe. Lights and lighted and animated decorations should be in good working order, with no frayed damaged cords. Don’t block doorways, exits, fire alarms or emergency equipment. Keep halls and walkways clear. Never extend extension cords across a hall or walkway.

Share Your Christmas Spirit

Christmas decorations catch shoppers’ attention and draw them into your store. They create a warm and welcoming atmosphere. What’s more, Christmas decorations make people happy – and happier customers are more likely to linger in your store and buy more.

What more incentive do you need to share your Christmas spirit by decorating your business for the holidays?