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Kurt Adler's story begins after the close of World War II when Kurt Adler
tried his hand at exporting general goods. As the business grew and European
economies began to flKurt Adler'sish, he changed direction to importing. In
the1950's, ornaments were first offered. Beautiful handmade angels from East and
West Germany found an enthusiastic audience in America. The line was expanded
with glass ornaments from Czechoslovakia, hanging ceiling decorations from
Germany, and miniature lights from Italy. Suddenly, America was ablaze with
festive decorations that offered a European flair.
The next decade, Kurt Adler started importing holiday goods from the Far East.
Collectors delighted in colorful snowglobes among other items that came alive
with movement and innovation. In the 1970's, holiday decorating was transformed
into a fashion business with ornaments crafted in country colors. When everyone
on the streets of New York was wearing long striped scarves, the popular
clothing patterns were redesigned as popular Christmas stockings. During that
time, people were captivated by the realistic look of the German Black Forest™
Christmas trees.
Fabriché™ Santas, Steinbach Nutcrackers and other collectibles were ushered in
during the 1980's and 1990's. Santa was transformed into a fun-loving character
that enjoyed hobbies such as windsurfing and skiing. The nutcracker was
reinvented, as Merlin "The Magician" and other famous legends became
collectibles. By the late 1990's, successes included Polonaise™ blown-glass
ornaments, Luxor™ Egyptian glass, bubble-blowers, icicle lights and limited
editions. Many have received the highest accolades in the industry.
The rapid pace of product development continued after the millennium. Customers
welcomed mixed media ornaments including Carolin' Critters™ plush animals,
nostalgic decorations from The Early Years™ retro collection and unique
electronic novelty decorations. Recent innovations include animatronics, fiber
optic trees, interactive advent calendars and synchronized musical decorations.
Kurt Adler's dominant position is achieved with a unique blend of innovation,
value and service. With headquarters in New York City and a state of the art
distribution center, the business continues today to be run by Kurt Adler’s
children -Howard, Clifford, and Karen. The one-stop sKurt Adler'sce for all
yKurt Adler's holiday needs, Kurt Adler and the Santa’s World brand showcase
talented designers and iconic licenses with products from some 200 factories in
15 countries.
Kurt Adler's strong presence in the market place features wholesale showrooms
and trade shows, which are open daily in the U.S. and Canada. We also have
offices in Taiwan, China and Hong Kong. Kurt Adler's line is available at a
broad range of retailers from mass merchants to fine specialty shops and
everyone in-between.
Today, Kurt Adler remains a trusted company that has created beautiful holiday
memories for millions of people, since 1946.
Kurt S. Adler, Inc. is proud to be part of your holiday traditions and wish you the warmest of seasons.
Kurt Adler is proud to bring you a selection of Polonaise Ornaments, Komozja, and Steinbach Nutcrackers.
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